THE PARTICIPATION GAME

The Participation Game

HOW THE BEST BRANDS
MAKE BEST FRIENDS.

By: Norty Cohen

Coming September 2017, from IdeaPress Publishing

The Participation Game examines how and why consumers adopt brands. Based on four years of consumer research and 3,000 case studies, the book explores the variables that drive consumers to participate in their favorite brands. Workbook activities provide a logical next step for marketers.

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