THE PARTICIPATION GAME

by Jack Loechner , Staff Writer @mp_research

According to Norty Cohen, CEO of the Moosylvania agency, outlining the latest research on the often misunderstood millennial audience, saying there is not one simple definition so there is not one simple strategy to reach them, and connect. The report, however, doesdefine millennials as a 20 year generation, born in 1980. The 37 Year Old Millennial is everything expected from a millennial, and in some cases more.

Read the full article here