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Beauty and the Beast, premiering March 17th, launched a love-themed interactive campaign this Valentine’s Day.

The campaign included opportunities to receive a special Valentine’s Day message from cast members, as well as some special giveaways.

Taking place in select cities throughout the U.S., Twitter users can incorporate the hashtag #BeOurGuest to enter to receive a Beauty and the Beast-themed rose. A select-few will receive an exclusive LuxeBloom box with an enchanted rose. Twitter users in Los Angeles also have the chance to win tickets to the opening premier of Beauty and the Beast. But the giveaways don’t stop there. Fans in New York can enter for the chance to win tickets for a screening with the cast at a gala taking place in Lincoln Center. The campaign has even created a custom emoji (rose inside a glass cloche) that allows fans the opportunity to interact with various cast members and a chance to win unique content.

The movie’s campaign ties in the overarching theme of Beauty and the Beast, love, perfectly with the holiday’s purpose. Interacting with users to create excitement for the premier as well as build lasting relationships caused for a well-executed campaign by Disney.