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Who wouldn’t want a hairbrush that not only tells you if your hair is dry, frizzy or prone to breaking, but also what products to use!?  

Your phone can now do just that. L’oreal’s unique hairbrush has a built in sensor/ microphone that collects and analyzes your grooming patterns with every stroke. In return, your phone will list products that best suite you and your hair type. Making it even easier for the consumer, the product links directly to a site where you can shop and purchase.  

Making this everyday task teach you more about yourself, it truly shows how your handy device is starting to tap into the beauty industry. What will our phones do next?

Read more and view the video here.

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